In addition to their WILD GLASS range, Estal introduced their new WILDLY CRAFTED collection – also a tribute to imperfections during production processes. Deliberately turning away from perfection and mass production, WILDLY CRAFTED addresses the global “Craft Brands” movement: economically and ecologically sustainable as imperfections are tolerated and waste is reduced – all in wild, individual crafts designs.
Hard and original, for example, were the features, Estal were looking for and achieved in the silhouette of their Primal bottle. Almost coming across like being carved from stone, the Primal bottle with its monolithic, imposing appearance determines the hardest design of the WILD GLASS and WILDLY CRAFTED collections.
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